The third piece of my series I would like to introduce solo ad marketing. A solo ad is another form of paid advertising. What happens is you would find an online e-zine about your niche and pay for them to send your ad to all of their subscribers.
On the surface these seems simple enough. This form of advertising has one of the highest returns on investment because people subscribed to these e-zines generally listen to what the publisher says. If there’s an ad for your product there, they’re a little more willing to pay attention to what you have to offer. This happens to be one of the more expensive ways to advertise yourself or your product because e-zine owners tend to know that they can charge higher for more qualified leads. A typical mailing might cost $50-$200 for a mailing to part of the list or $100-$1000 for one or several mailings to the list. Remember what I said earlier about getting out of your comfort zone. You’re going to have to reach a little bit and make yourself uncomfortable or you’re never going to see your business all the way through.
The hard part about running solo ads in a particular e-zine comes about when trying to find a good one to advertise on. You’re going to have to do a bit of homework when it comes down to it. How many subscribers do they have? How many active subscribers do they have? Are they professionals? How long have they been around? These are some of the questions you have to ask yourself. A good way to start answering these questions is by going to their website. You can find ton’s of e-zines in your niches by searching on Google for “Your Niche+e-zine.”
When you’re on their site, you want to look at. Does it look good to you? Would you subscribe to their e-zine? If yes, go ahead and subscribe. You want to see if they’re putting out substance. If they have a list full of people, but their articles are full of fluff and noone reads them, you’re not going to want to advertise with them, are you?
Another good way to determine if an e-zine is good to advertise with is to ask around. If you’re trying to develop your own home based business, you might try The Warrior Forum (http://www.warriorforum.com) or maybe MLM.com. These forums are full of helpful people, some whom are millionaires, who are willing to help lend a hand. They can more than likely tell you if a site is worthwhile to advertise on or they might suggest a few of their own that they prefer. It simply can’t hurt to ask people for help. The worst that can happen is you generated a few more leads and some more traffic for yourself.
One thing I do want to stress before leaving with solo ads is that you do not, I repeat, do not want to sell people. That is what your website is for. Your solo ads should be designed to pique curiosity and make them wonder at possibilities. What you really want is just a click to your website. Your website is the closer, your ad just gets them in the door, so to speak.
Well good luck with building your business on line. Take care and good luck to you in the future.
Felix Schmieder is an internet entrepreneur who finally realized that there isn’t an easy button to making money online. After joining a few businesses, he realized he was the problem and not the business. He decided that his latest venture would be his last and that he would stay with it until he became successful with it. You can visit his page at Power Prospecting System
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment